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Continuously for 20 years, creating new glories

Shanghai Qindian Machinery Manufacturing Co., Ltd. 2025.04.08

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Set sail again in 20 years

Continue to write new glory

HAPPY FOOL‘S DAY

Start a new learning journey of new media promotion

In the current rapidly changing business environment, corporate publicity and promotion models are also constantly innovating. On the afternoon of April 3, core members of the business team of Shanghai Qindian Machinery Manufacturing Co., Ltd. walked into Shanghai West Studio Group and embarked on a meaningful visit and study trip. The core theme of this study was: how to transform the company's industry from traditional online media promotion to new media multi-field communication methods and methods to learn from the experience.

Shanghai Qindian Machinery Manufacturing Co., Ltd. has been deeply involved in the industry for 20 years and has a profound foundation. It is a national high-tech enterprise, a national science and technology enterprise, a Shanghai specialized and special new enterprise, an innovative enterprise in Shanghai, and a demonstration base for technological innovation of packaging machines in China. At all stages of the development of the Internet, from the early search engine and BTOB business to the current layout of the new media field, the company has kept up with the pulse of the times, constantly innovating, and always closely integrating with the most cutting-edge technology. With professional technology and high-quality products, it has always been in a leading position in the field of machinery manufacturing. In order to further develop, the company has launched a series of activities to lay out the new development journey for the next 20 years, and conduct in-depth research and study to continuously explore more effective development paths and models.

Shanghai West Studio Group has rich experience in the field of new media marketing. Its development history covers the transformation from traditional full-case planning to Internet media promotion to its current focus on the short video track. Currently, they are the New Media Operations Department of the China Civil Trade, Industry and Finance Commission, Shanghai Municipal Live Broadcast Base, and multiple university training bases. They have recently focused on new media operations in the industrial product manufacturing industry. They make full use of new media channels such as short video platforms and social media to present brand stories, product highlights, industry features, etc. to the public in a vivid and interesting way. Through creative content planning, accurate user portrait analysis and efficient interaction strategies, it has successfully attracted the attention of a large number of fans, created exclusive IP for industrial products, and enhanced brand awareness and communication.

During the visit, Director Liu of the West Studio Group shared many valuable experiences, and relevant personnel from the International Department also shared their technology on how to go overseas. Everyone agreed that the key to the remarkable effectiveness of new media promotion lies in its ability to closely match users' usage habits. Today, the way the public obtains information has changed from traditional web browsing to fragmented mobile browsing. New media content presentation formats such as short videos, pictures and texts can capture users' attention in a short period of time and convey core information. At the same time, the powerful social attributes of new media platforms can also allow users to spontaneously spread content and achieve fission-style promotion of brands. Some members of Qindian Company humbly asked the staff present for advice on many technical issues, took notes from time to time, and learned from the professional team with an empty cup mentality.

For Shanghai Qindian Machinery Manufacturing Co., Ltd., this visit was a collision and inspiration of thinking. The shift from traditional network to new media promotion is not a simple channel switch, but a comprehensive change from content creation to operation model. The company plans to set up a professional new media operation team to conduct in-depth research on the audience characteristics of the platform in the new form of the machinery manufacturing industry and produce more targeted, applicable and professional content. Use new media platforms to display the production process and application scenarios of mechanical products, and share industry knowledge and technical points, so that customers can better understand the performance characteristics and core process flows of the required equipment.

This 20th consecutive year, creating new brilliance - the visit and study trip of Shanghai West Studio Group has lit up the beacon of new media communication for Shanghai Qindian Machinery Manufacturing Co., Ltd. With full harvest, the business team of Qindian Machinery Company embarks on a new journey of new media promotion, meeting the challenges of the market with an innovative attitude, allowing the Qindian brand to shine with new brilliance in the wave of new media, providing a new paradigm for the promotion of the machinery manufacturing industry, and providing strong follow-up new momentum for the company's development to continue moving forward!

Company introduction

Shanghai Qindian Machinery Manufacturing Co., Ltd. was founded in 2006. It is a comprehensive modern intelligent manufacturing enterprise integrating R&D, design, manufacturing, sales and after-sales. It has a senior engineer included in the national talent directory and a team of middle and senior engineers with more than 30-50 years of practical development experience; its products mainly cover soft bag packaging in the fields of food, medicine, health products, tea, coffee, hardware, daily chemicals, auto parts, daily necessities, agricultural and sideline products, etc. The overall design scheme of automation, intelligence and unmanned is the company's key development direction. After years of hard work, the company has developed a large number of national-level patented products with independent intellectual property rights, even filling gaps in the domestic industry; it has obtained nearly 40 patents such as inventions. Our products have passed the EU CE certification, and have successively won titles such as "National High-tech Enterprise", "National Science and Technology Enterprise", "China Packaging Machine Industry Science and Technology Innovation Demonstration Base", "Shanghai Specialized New Enterprise" and "Shanghai Innovative Enterprise". The products have been sold to more than 60 countries and regions around the world, and have provided services to nearly 10,000 brands around the world.

The company is headquartered in Nanxiang High-Tech Industrial Park, Shanghai, with very convenient transportation, beautiful natural environment, and complete software and hardware facilities. It also has subsidiaries or branch factories in Shanghai, Jiangsu, Fujian, Guangdong, Hainan, etc., and representative offices in Europe, the United States, and Australia.

Shanghai Qindian Machinery Manufacturing Co., Ltd. adheres to the business purpose of "quality first, customer first" and follows the work philosophy of "technological innovation, market-based". We will closely follow the national 2025 strategic direction of intelligent manufacturing and continue to make our own contributions in the fields of intelligence and unmanned operations!

Here, we would like to express our most heartfelt thanks to our new and old customers for their support and love. Shanghai Qindian Machinery Manufacturing Co., Ltd. will continue to launch high-quality products and high-quality products in the coming years to provide users at home and abroad with the most cost-effective and high-quality products. We will continue to work hard to build a team, pioneer and innovate, and forge ahead with determination.