Laiyifen was founded in 1999, is a professional engaged in leisure food chain leading platform. Currently in Shanghai, Jiangsu, Zhejiang, Tianjin, Beijing and other more than and 10 provinces, municipalities directly under the central government, with nearly 2300 stores, nearly 60 million people each year to provide quality food in 2015, operating income more than 3 billion yuan.
Laiyifen accurately grasp the market demand, in order to "taste my love" for the purpose of looking at the world, carefully developed all kinds of domestic and foreign high-quality leisure food, meat products, operating with roasted seeds and nuts, candied fruit, aquatic products, candy / jelly, puffed, fruits and vegetables, soy products, pastries and other nine categories, nearly a thousand kinds of a delicacy. Laiyifen justice "is the management idea, namely, good quality, good taste, good service and reasonable price.
In the era of Internet plus laiyifen, relying on the advanced information system, the establishment of forward-looking "store + electricity + mobile phone APP" three-in-one online and offline, all channel sales model, is committed to the new and convenient shopping experience to consumers "one-stop". In the steady development of the store business, at present, laiyifen APP mobile phone business and rapid business development. At the end of 2015, laiyifen has more than 11 million loyal members.
Laiyifen as engaged in the food industry as a "moral conscience of the project, from the pastoral industry", to the tip of the tongue, laiyifen will always work quality and safety in the first place. After years of efforts, laiyifen set up supplier management system perfect and strong supply chain system, with "originality spirit of business professional focus on the leisure food industry for the consumer, enjoy good food safety escort.